Now that we have been able to share what it's like to attend OSI, and the inspiration behind the foundation of OSI, we wanted to share some of past attendees' experiences. As Nancy mentioned yesterday, “We don't always get to invest in our education, or step back from our day-to-day responsibilities. We hardly ever get a chance to understand our career objectives or goals. Few have the chance to analyze and re-examine their career path and business direction. When does a small business owner have the time to reset those goals or directions if it’s on the wrong path?”
I think most would agree that cultivating a strong network is a major key to success in any industry, yet building that network takes energy and time that we don't often have. Oh So Inspired is a place where the wedding and event industry leaders gather for three days in a luxury environment to foster the network that as Nancy said, "is the hallmark and foundation of a thriving and growing business."
I had a chance to chat with Amber Silva, the owner of Kinsley James. When I asked her what her favorite part of attending OSI was, she immediately brought up the lifelong friendships and relationships that were formed, saying, "OSI creates an environment where you are put in positions to meet new people. The leaders push you out of your comfort zone to sit next to and connect with people outside of your regular circle. I am normally a shy person, but I was able to meet some awesome creatives who are now some of my closest friends. We travel together, inspire each other, support each others businesses', and have fun while doing it."
I hope after reading that Kelly, Nancy, and Mary give each other a round of high fives. They set out to, "create a space for creatives to come and learn, get re-inspired after a busy season, and cultivate meaningful friendships.” I think it's safe to say, they've hit the nail on the head.
Christina Miliken of Glow Event Design reflects on her experience at Oh So Inspired, "I was encouraged to look at my business through a different lens and adjust my business model to better align with my target client and what type of events I want to focus on. It's an incredible opportunity to expand your network, learn from others and make great friends in the process."
Not only does OSI foster an environment for networking, it's also an environment for learning. Nancy, Kelly, and Mary spend hours debating over who to bring in to the conference, and not a single appearance is by happenstance. With industry leaders like Marcy Blum and Sean Lowe, attendees have the opportunity to learn from the absolute best in the business, but not only are they best, they are the thought leaders and provokers. Don't come to OSI and expect a sugar coated learning experience. It will be a time for you to take a deep look at your business, allowing you to reflect on the path that it's on.
Amber Silva says, "After OSI, my business partner and I were inspired to completely re-brand our event planning company. When you are surrounded by so many talented people, you want to align yourself with them and they naturally elevate you to their level. We went through an entire re-branding process, including a new website, new logo, and new branded marketing materials. Beyond the physical things, we also spent a lot of time adding new processes and systems to make the company even better. When you leave OSI, you have new tools, ideas and a new fire lit within to take your company to the next level."