Today, we are lucky enough to sit down with interior designer
Before Fletcher Rhodes, Emily ran a design business called EM Design Interiors, which she started in 2008 while pregnant with her son Aden. Through EM Design, Emily grew a clientele that focused primarily on beautiful nurseries and family homes in San Francsico. A few years
"I ‘converted’ - if you will - my branding and business focus to Fletcher Rhodes in 2014. I started primarily staging high end homes in wine country, but now, our main focus is interior design for high end custom homes and the occasional styling + staging of interiors as well. Fletcher is my maiden name, and Rhodes is my imaginary partner; I just liked the way the two words sounded together, and wanted some anonymity and a more masculine energy to my brand."
Emily made the conscious decision (just like her talented sis, Sarah Deragon) to move to Sonoma from San Francisco because she craved nature and sunshine. Both of which happen to be two of her main sources of inspiration when designing a space.
"Everywhere you turn in this town is surrounded beauty in the hills, the sky, the vineyards, the homes. My indoor/outdoor lifestyle very much changed the way I viewed interiors, the textiles and textures I use, and even the way I layout spaces."
One of Emily's favorite projects actually took place during the time of EM Design Interiors, when she had the opportunity to participate in the 2012 San Francisco Decorator’s Showcase House. As many of you know, the showcase carries quite a bit of clout, and Emily earned a well deserved spot next to many other talented designers.
"I was fresh
off of having my2nd child, things were exciting again (post recession), and I had a resurgence of ideas and energy after becoming a mother. I was shocked when they selected me to design a room! I had such a fun time, and developed lifelong friendships and clients I met while I designed that room."
Emily mentions that running the business is the most challenging aspect of being a business owner. Being someone with such a creative brain proves difficult during tax season:
"I am a designer #1, not a business woman. I didn’t know squat about business, bills, taxes, or laws; I just loved
design! They didn’t teach me any of that in school. I had to learn along the way and surround myself with other independent woman who helped advise me. Being your own cheerleader and figuring out the hard way has definitely been the biggest challenge, but it’s also brought me the most pride."
Now for the part, I know we've all been waiting for: Emily's tips for easily refreshing a room!
"I say SIMPLIFY! I truly believe less is more. Next, remove clutter - keep only things that make you happy, or things you truly need
Another tip is to rotate objects/items such as: pillows & bedding. I always mix up my accessories and decor, but keep the ‘big’ pieces the same. Seasonally swapping out accessories and soft goods can give your space an instant facelift."