We love a good "girl power" story here at A Savvy Lifestyle, and Burgundy Fox, a subscription based service, is a creating a new dialogue around lingerie and everyday underwear for women. Founders Alexis and Leslie saw a flaw in the standards of the women's underwear industry, making it feel inaccessible and intimidating to many women. In starting Burgundy Fox, they wanted to flip those standards upside down and create a new experience where all women will feel confident, strong and celebrated. Burgundy Fox offers a beautifully curated, customized box of intimates, sleepwear, or lounge-wear delivered to your door on a quarterly, monthly, or one-time basis.
There is truly something for every woman at Burgundy Fox- in browsing their instagram, you can see the different styles, brands, and sizes they carry. Fair warning- their feed is adorable, empowering, and sweet all at once- it is hard not to get sucked in. I think I quite literally looked at every post in preparation to write this piece. That being said, once you click through to their website, you are able to start customizing your own experience. They have you fill out a short questionnaire about your size and desired styles in order to curate your box!
Once you choose the frequency at which you'd like to receive the box and what you would like inside of it, you get a surprise box of intimate apparel that arrives to your door, in the right size and a style that's unique each time. Inside every box, there is a self-care gift as well- things like candles, lotions, and facemasks to help you #treatyoself on a daily basis. If something doesn't fit right or isn't to your liking, send it back!
They have also recently expanded into boxes for special occasions, as well as an underwear subscription. A Burgundy Fox box or subscription is a great gift for any of your girlfriends, wife, sisters, bride's to be, mom's- or any woman you feel could use a touch of self-love in their every day routine. With the holidays right around the corner, it is the perfect time to put their services to use!
From my conversation with Leslie, the ultimate goal of Burgundy Fox is to celebrate all women- and help all women celebrate themselves. No matter the size, shape, or color, every woman should own something that makes her feel beautiful in her own skin, and Burgundy Fox wants to create an experience that is easy, accessible, and most importantly- successful in their mission. They value self-care over "sexy" and believe in advocating for others. A 5% portion of the proceeds from every single box is donated to the Movemeant Foundation, which is a non-profit that provides body-positive and self-confidence building tools to women and girls.
Burgundy Fox has created a new way to lingerie- and is empowering women every step of the journey. Their message is one that is connected to by so many women who at one point or another have felt uncomfortable in their own skin. In an industry where the image of perfection is nearly unattainable, Burgundy Fox is throwing out the rule book one box at a time.